Five tips to get off to a good start as a real estate agent are:
Have a mentor. Most of the seasoned agents in the sector agree that the first step of any agent new to the sector, apart from doing a good training program, is to find a good mentor in the profession.
“Find someone who knows what they are doing, is successful, and is also willing to teach you,” recommends real estate agent Dano Sayles of Hawaii Life Real Estate Brokers.
When you have found him, accompany him during his calls to clients, in negotiations or on visits to homes. Observing the way, you work will be the best school to start in this market.
Develop a business plan. The first year of entering real estate usually has to be spent laying the foundation. The agent must think of himself as a ‘start-up’ and draw up a business plan for the first week.
It will be the roadmap to follow in the event of any problem. The main thing is to set a goal for the first year and plan activities to help us achieve it. How many sales contracts will have to be signed in this exercise? How many contacts will it take to get it?
Then design a sales strategy based on the available budget. There are many models and information on the Internet that can help you achieve this.
Prepare the tools. The number 1 tool in our real estate agent ‘kit’ will be the laptop or iPad, apart from our smartphone. They are the tools we rely on the most to keep track of customers, ads, and our offers.
Getting a CRM or customer relationship management software will also come in handy. CRM should allow you to automate marketing campaigns and customer tracking efforts. Finally, it will be great to create your own website and ensure that each marketing action redirects customers to the portal where the properties are advertised.
Build a personal brand. Regardless of the franchise you work for, you have to build your career as a professional and make potential clients see what you can offer as a professional, even if you are new to the business.
Depending on your personal interests, your academic training, your motivations or your business specialty, you have to differentiate yourself. Once you have your personal brand name, you have to make business cards, marketing material, and website.
The most important thing to know is that you have to start thinking of yourself as an entrepreneur in order to start your own business, not as an employee.
Spread the word. Once the contact information of the people we know has been saved, within our ‘sphere of influence’ in the CRM, it is time to publicize our entry into the market, via email, telephone or through social networks. We must not forget personal contact with people in our community or neighbourhood.
Find the ideal place for your business with these 7 tips.
Starting a new business is a very important step for entrepreneurs. After having worked hard on a good idea that can be materialized, it is no less important to spend time finding a place, a warehouse or an office to form that company. The same happens with those businesses that decide to change premises due to various circumstances.
And a very important part of the success of our business comes from choosing the right place.
One of the identifying signs of Tajarat properties is our close relationship with the client. Therefore, we help you find the ideal place for your business with these seven tips.
1- Rent or buy?
The first thing you have to take into account when choosing a venue is whether you are going to rent or buy it. Depending on the money you have, you will have to choose one or the other option.
It is also important not to exceed a price that in the long run you will not be able to pay and that takes you away from your initial goals, especially if it is a newly created company.
In the event that you opt for a rental, we recommend that, at the beginning, you limit the contract to one or two years to reduce possible risks.
2- The use that you are going to give the premises.
Depending on the sector to which your company is dedicated, the premises must have some characteristics or others.
A place adapted for a hotel business that has to have smoke vents, a kitchen, assessing whether you can put a terrace, etc., is not the same as a small office for an agency, for example.
Its size and surface are essential, as well as assessing whether it is necessary to make a reform depending on the state and the choice of the premises.
You should also take into account if your business is interested in having a good showcase to show your products or services, or with natural lighting that makes the business a peaceful space for your customers.
3- The local lime tree adapted to your clients.
The style of the place, especially if it is going to be at street level and it is going to have customer traffic, is also an important point to value. If you want to draw attention to pedestrians, it is essential that the place has a good exterior.
Likewise, you have to ask yourself if the interior can be adapted in terms of design and style to satisfy your customers. If you need to make changes, make sure that the owner of the premises, in case it is a rental, lets you make them.
4- Business location
Before embarking on the adventure of looking for a place, you should have studied the area where you want to open your business. Be clear if the people who live or who travel in that place are the ideal audience to be interested in your products or services.
In this way, each street or each neighbourhood has its own demographic and social characteristics and is ideal for one type of company or another.
Along with the previous point, you also have to assess both the accessibility of the area: well, connected by public transport, ease of parking, an easily accessible place, and accessibility within the premises itself: areas adapted for wheelchairs, spaces not too narrow, etc.
Accessibility is one of the most important points to assess, especially for those customers who have to move.
Although it may seem that it is not very important, analysing the situation of the competition is also a key point for the success of the choice of location.
If you know its location, how it operates, how the design of the premises has, how it attracts customers, it can help you to take similar or totally different ideas because you think that there may be a new door to the business through your idea.
Finally, do not forget to review the current regulations regarding rentals and purchases of premises, in terms of urban planning if you want to carry out important works and, above all, to see what type of activity you can carry out in that place by requesting a Certificate of Use Urbanistic.
At nova city housing society we will advise you in the closest and personal way possible so that you find the ideal place for your business.
Why do we continue without resorting to real estate agencies in the first place?
A study by the American Association of Agents NAR indicates that 57% of Spaniards turn to a real estate agent when they want to sell their home compared to 87% of Americans. This difference confirms how in the American market the client orders the sale of his house to an agent as a general rule.
Why do we continue without resorting to real estate agencies in the first place in our country? The professionalization of the real estate agent is one of the causes that justify this situation.
Why turn to a property agent
The intermediation percentage varies according to the market situation. In times of crisis, they do not reach 50%. In good times, it exceeds 70%
It is estimated that there are about two million agents with the real estate agent license in the American market, while the estimates do not exceed 100,000 agents and more than 4,500 are registered in the General Council of Official Associations of Agents of the Real Estate Property (COAIPI).
With this volume of agents, the percentage of activity in the American market has risen from 69% to 87% since 2001, as competitiveness has led to greater professionalization.
Although there are no official figures for the market, the real estate agents consulted estimate that between 50% and 60% of sales are made through an agent.
The real estate barometer periodically produced by Sira (International Realty Alliance) places the range between 70% and 55% of sales. This percentage varies according to the market situation.
“In 2008 the percentage was barely 50%. Between 2009 and 2014, professionals gained market share reaching between 75% and 85%, while in the expansionary period of the last 5 years, sales between individuals rose, now representing an average figure of 30% “, points out Francisco Fernández, CEO of Sira.
The real estate agent is not the first choice for most clients. A large percentage of consumers first try to make the sale operation on their own.
Only when he fails does he turn to the agent. “Between 15% and 20% of clients trust a real estate agent as their first option, but they are knowledgeable people of our work and look for their API of reference,” says Juan José Aguilera, director of collegiate relations at Coapi in Catalonia.
Jesús Duque raises this percentage to 30%. “The rest, up to 50%, are those who over time see that the task is not so simple, they lack knowledge to set the price, position their home on the Internet, filter calls and need legal advice and fiscal”.
The seller turns more to the agent in times of crisis because he finds it difficult to get rid of his property without losing money in the operation.
The real estate agency is also used more or less depending on whether it is about buying or selling a home. Thus, the seller comes, especially in times of crisis when the supply is greater than the demand, which implies greater difficulty in selling the house.
“The client needs the experience of an expert agent who can help him set the correct price for his home, position it appropriately and attract the ideal type of buyer,” says Toni Expósito.
However, the situation changes when it comes to buying a home. In that case, the buyer goes to the agent “when looking for a specific home, in a special area and characteristics, they look for the agency’s personal shopper service,” says Duque.
Although the most common is that the buyer starts the search for a home on the portals or walking around the area and then contacts the agency when he wants to buy.
The deregulation of the sector is the reason why we continue without resorting to real estate agencies. In the USA an official license is required to be a real estate agent
When analysing the reasons why clients do not turn to real estate agents when they have to buy or sell their home, there is unanimity: the deregulation of the sector, which has caused the real estate agent to be not as valued by the consumer as in other countries. Since 2000, when the sector was deregulated, anyone can practice this profession.
As it is not regulated, compulsory training is not required, “which means that it is not always guaranteed that the real estate agent carries out its activity at the level required by the consumer,” Aguilera points out.
The agents recognize that the image that the consumer has of the agent is worse than that of these professionals in the United States. There, the real estate agent to operate in the market needs “a special license issued by the state, renew it periodically through updating courses and comply with a code of ethics,” according to Expósito.
The requirement of an official license produces a high ranking of real estate agents who also “have technological tools to work with real valuation, sales and market data,” says Fernández.
The registration of real estate agents is necessary to improve the image of the sector. Each autonomy has its own criteria. In Catalonia it is mandatory, but in Madrid voluntary.